Internet Marketing Guides

Posts Tagged ‘Youtube’

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

http://www.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion – but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

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The answer is quite simple. There is a tiny little ebook blog out there which various making money ebooks at a very affordable price. What’s even better is that in literealy every post a visitor may receive something at zero cost. It must be noticed that blog is a little unorganized. However, it’s worthy spending few minutes more to find and download what you want.

It is quite obvious that the blog owner promotes some ebooks throughout posts, but since majority of those are offered for free downdload, there is no reason why shouldn’t we get them. The opinions about e books are very precise, so it would be good to keep this blog in favorites for future, because it is quite obvious it can become something much more handy than it is now.

There is a extremelly great opportunity for those looking for free search engine optimization advices and products. Especially in the newest post the owner informs his visiotrs to a webpage where you can get tons tactics about all SEO factors.
If you make an effort and browse through all the post on this blog, you’ll notice many free download links where you can download free ebooks. I personally recommend you to download Smart and Safe Backlinking Guide, a short informative ebook that reveals the quickest method to get good backlinks to your site or blog without depleting your pocket. After all, the author states that he ranked very high and quick for a set of four quite competitive keyword phrases using that backlinking guide. It can be easily checked.
There is also a nice blogpost there which lets you to download an excellent ebook which deal with YouTube as a source for receiving very interested visitors for your site/blog. In YouTube it is still relatively easy to rank high, especially if you advertise certain affiliate sites. Also, YouTube has an excellent Google PR (9/10), and thus gains top 5 SERPs in Google for a wide range of keyword phrases. If you don’t trust me, type, for example, magic tricks in regular Google search and you will spot YouTube vids ranking extremelly high. Not to mention how easy it is to get one way links to the videos if they are interesting.

The blog itself is designed very simple – dominant green colour in various nuances, but a good contrast, too. The colour of the hyperlinks inside the content are a little bit too noticeable, but that probably was intentionally.
The blog owner states his full name and e-mail address in every second or third post. While it may not be clever to share identity online, it could be quite an honesty factor.

With that in mind, it would be the best to go visit the blog and get yourself some of those money making ebooks.

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When designing a website or internet founded business, web traffic is imprescriptible for a good result . You may have mighty fine product or service and miraculous content but it won’t matter if people aren’t visiting your site. Here are three chief things you can put into practice today, to driving free traffic to your site.

Writing articles can be a right way to showcase your expertise. You can write about something what is new in your specialty and establish yourself as an expert. By submitting your article to multitude hubs, blogs, and article databases, you then would link your article back to your site. Whenever you gain something new about your specialization that could be valuable to others, write a new article and post it. Your intention is to become a specialist in your chief subject , and to build credibility among your clientele. The more content you have on the web, the more you are promoting you and you expertise.

Building an online reputation is chief principal for developing super stardom on the web. People are looking to find and follow someone who can put theory into practice and show apparent mastery of its themes .

Posting video on YouTube and other video site can be a serious traffic builder for any business. YouTube is the third most popular site on the web. You do not have to be a guru or video specialist to record and post a video on the web. This is an outstanding free way to generate more traffic. Many cell phone today come equipped with video cameras built in. Just record something interesting about you or your business, and upload it to YouTube. Don’t forget to choose good keywords to ensure you find the audience you are looking for.

MySpace, Facebook, and other social websites are the some of the best ways to build drive traffic to your website. By using your MySpace page, you can invite people with alike interest to be your friend. Whenever some accept you as their friend, you at the same time are connected to all of their friends and so on. If your page is full of good ideas , people will view your profile; in your profile, you can add comments with links back to your website or splash page. And you need to be very tactful but direct in your approach.

These three key advices can substantially increase traffic to your business. Like any principal or strategy, you must be insistent and patient when you are building your online presence. If you realize these principals either one at a time or as a group, providing links that also point to back to all three, you will see your business grow exponentially.

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