Posts Tagged ‘Pitch’

The Secrets To Marketing Fiction

When my first book (The Cliffhanger) was published nearly seven years ago, I had high hopes of its success. I mean I am, after all, a PR person ? so how hard could it be to market fiction? Granted, up till that point I hadn’t taken on a lot of fiction ? well, to be [...]

Marketing In A Web 2.0 World

When it comes to marketing the choices are clear: market to your reader. But the ?where? to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the ?Net talked about a flurry of newspapers diving into online content, online ad [...]