Internet Marketing Guides

Posts Tagged ‘Offline Media’

It’s not absolutely necessary to have a website to make money, but if you choose to have one it needs to be well optimized for marketing. Then… you have to “help” people find your fabulous website. So the term you always see for your site’s visitors is “traffic.” You’ll have a better opportunity to get optins, or sales, or whatever you want with the more traffic you can get to your site. Just like applying for a job, you want to make as much as possible – so that is the point to it all. Keep reading to see what you can start doing to get more visitors to your websites. In the case you are looking for a full strategy designed for site promotion you may want to see my own Epic Traffic Systems Bonus offer.

Press releases are powerful, if done right. There are lots of press release distributors on the internet these days. If you do a search on Google, you’ll find tons of places that will distribute your release, of course some will charge for it. It’s possible that your PR can get used by online/offline media outlets, but it has to be well-written and the product needs to be good. You could see a major spike in your traffic. So imagine what would happen to your sales?

Look for people who can contribute good content to your website. You can allow them to link back to their sites if they provide you with some good content, maybe a three or four hundred word article in your niche. There are actually two reasons why this is good for you. Outbound links also contribute to your page rank. In addition to the outbound link, you’ll be getting an inbound link too. When you allow others to publish content on your site, they are very likely to mention their contribution on their own sites with a link to yours. You build both your inbound and outbound links this way and the contributor’s audience will come over to your site to check you out! If ever you would wish to understand just how to reap big figures of website traffic and drive them to your web sites to assist you to accelerate your  web based revenue easily by using site promotion then learn precisely what Keith Baxter and Jon Shugart and Joey Smith have got to claim in my Epic Traffic Systems Review.

Create profiles for yourself on social media networks. Do not underestimate the power of a Facebook or MySpace profile! If you use these sites in the right way, by joining groups and networking rather than spamming, you can build up huge amounts of traffic which can lead to lots of sales! You can get some hints on how to use these sites by looking at some of the profiles created by other marketers in your niche. As you meet people who are interested in what you have to offer, you can gain a following, some of whom will become regular buyers of your products!

There are a lot of ways to generate traffic to your website. Remember, though: traffic generation is an ongoing process. You need to spend time every day building links to your site and encouraging people to check out what you are selling. With so much variety, hopefully it won’t need to be a boring task. So maybe just think in terms of the money those efforts will bring you. If it turns out you are seeking for further info on site promotion marketing and advertising strategies and adwords marketing processes  please visit my own blog.

When it comes to marketing the choices are clear: market to your reader. But the ?where? to find your reader has changed as more and more of our lives migrate online. A recent article on how offline media is succumbing to the ?Net talked about a flurry of newspapers diving into online content, online ad placement, and online forums to push more of their feature pieces, reviews and editorials into a virtual medium.

Even industry standards like the Wall Street Journal and the New York Times are moving more and more of their content to the website. So what does this mean for you? Well, it means that the lines between on and offline are becoming even more blurred. It used to be that if you had a few select publications that you were pitching you could contact their on and offline departments and possibly be considered for interviews or feature pieces in both of them; that?s not the case anymore. Sometime an online feature means that you can kiss your offline exposure goodbye, so it?s good to ask before you start pitching. Much of the online content is now pulled from the offline source, so while this could work in your favor, better to be certain if you have your eye on print coverage. That said, you might be better off being on their website, where you?ll get lasting exposure.

But media promotion isn?t the only factor in marketing, in fact, there?s a lot you can do without even heading into the media realm. Consider these ideas:

* Craig?s List: have you been on this site recently? If you haven?t, take a few minutes and run through the listings for your city. It?s a great place to promote yourself but be careful, the Craig?s list people don?t like a ?salesy? type of pitch but prefer something more folksy and casual. If you surf the site for a while you?ll see what I mean. You can use Craig?s list to promote your event, your product, even your service, but they key is, don?t look like you?re promoting. Also, keep in mind that often regional media will surf this site looking for events they can cover, so get yours listed there now!

* Virtual networking: it?s not just for trading business cards anymore. If you?re trying to gain platform or gain media exposure, heading on over to sites like http://Linkedin.com can be a good way to start your network and gain additional exposure. Also, sites like MySpace have gotten a bad rap as predator sites, but only a marginal portion of people on this site are there for nefarious reasons. While the MySpace age does tend to skew younger, there?s virtually a place for everyone and every message on this site. Not a MySpace person? Try http://eons.com instead, this site targets the over 50 crowd and offers another great place to market your book and message.

* YouTube: this site isn?t just for singing pancakes; in fact, more and more authors are moving snippets of signings, speaking gigs or other visual promotion tools to this hot new resource. It?s a great link back to your site.

* Social bookmarking: have you been doing your social duty lately? Posting to sites like http://del.i.cious.com could really help to spread your message like wildfire. Sometimes a few sites is all it takes to start the buzz going in your market.

* Consider the overlooked media: As the bigger papers are moving their content online and vying to keep readership interested, the smaller overlooked papers like The Bastrop Daily Enterprise in Louisiana and Arkadelphia Daily Siftings Herald in Arkansas are booming. Their readership is loyal and their papers always hungry for content. Have you poked around in the smaller regional newspapers yet? If you haven?t, you might want to. You might find that while it?s great to have an online presence, the further we get into Web 2.0, the more these publications are overlooked by pr people.

The ?Net has opened up a bunch of opportunities both online and off, take your focus off the norm and start exploring some new territory, you might be surprised what it can do for your campaign!

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