Content Marketing Technique Using Give-Aways
Need to add some kick into your content marketing efforts?
A very effective content marketing strategy to get free advertising is to give away your content. You may already be into article marketing using article directories, but you can do more. There are plenty more other options, and you can be exploit them all.
There is a huge demand for content online. Giving other people the right to republish your articles on their websites, for example, can help your off-page SEO. They benefit from having the extra content, you benefit with a link in your resource box.
Apart from articles, you can also create content in the form of reports, news stories, ebooks, email courses, cheat sheets, etc. Giving away viral reports and ebooks is an even more powerful way to get free advertising. You can use your reports or ebooks to build a list fast by joining give-away events.
Since your viral report or ebook will have your links in it, if you give it away and allow other people to also distribute it freely, your content and the links in it will spread exponentially. And, if you go on creating and sharing content in this manner for some time, your traffic will improve accordingly.
A good concept would be to create an online mini article directory where you can place give-away articles much like big article directories do. This can be part of your content marketing plan. Just imagine how much this can boost your article distribution.
The good thing here is that, even if others are doing this already, the uniqueness of your articles would set you apart as a distinct source. You may have to invest in a bigger website with more disc space and bandwidth but the rewards can be enormous. Such a website will attract lots of visitors. This will boost your AdSense revenue.
As more users republish your articles, your backlinks will continue to expand. You’ll be having an authority site in no time. This can be the hub of your own little empire which you can then use to channel PR juice and help your other sites.
In time, your article distribution and link-building network will have a life of its own, sustaining your traffic generation without you having to do much work. This will allow you more time to refine and strengthen other areas of your online business.
This is doable, but you have to take things one at a time. You may have to limit your articles to a certain niche and publish your give-aways in a blog. Then you can add other niche blogs with which to publish relevant articles for distribution. The more you can give away, the more traffic you can drive to any website you want.
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